Stop posting your Instagram photos to Facebook, there I said it. But for real why on earth does an entire generation feel the need to inflate our egos constantly? This whole experiment sounds rather desperate and sad.
In September of 2017, The Atlantic Magazine ran an article titled: Have Smartphones Destroyed a Generation? The short answer to that question is yes, but how and why?
Turn on, tune in, drop out
Whatever happened to being present, or living in the moment? All one has to do is attend a concert these days and it becomes apparent that the majority of the fans in attendance are more interested in capturing that particular moment to share, instead of actually living it out in real time.
Attention spans are short, when shooting video or taking photos on your smartphone ask yourself; will it be that much different than the persons standing next to me? Better yet who are you planning to share said it with?
The subconscious mind takes over each time we capture an image or video as we already have an idea of what audience will interact with that media. For instance, if I post a rad snowboard shot to my Facebook feed: Ryan will most likely “Like it” If I rant about the President: Jay would most likely give a “Thumbs up” or “Thumbs down” and so forth.
I have never had a personal Instagram account. Nor will I. Most likely this has to do with not owning a smart phone. That being said we did try and setup an Instagram account for the Mountain Weekly News a few years back (thanks Soren).
After a fun day in the mountains testing gear I would come home and upload a photo to Instagram.com via my desktop. That was that. And it got boring quickly. I could never find the time to sit and scroll through other peoples “rad” photos, it just made me want to get outside.
So we canceled our Instagram account.
A few years later the peanut gallery came a calling. First was D-Day snowboards, next was Rome Snowboards. Both of which flat out refused to work with me and the Mountain Weekly News due to our lack of an Instagram presence.
This is all starting to get really silly and with that comes the real ugly side.
Imagine if a brand had said the same thing a decade ago about Myspace? Or perhaps you apply for a job only to be turned down based on the number of Facebook friends you have.
What if you’re not getting enough likes or shares or comments? Does that effect your mood? As a business owner it’s frustrating, as a human it can be soul crushing. Lets dig deeper for a second, when you post something on your social channels how long is it before you expect some sort of recognition? Do you log back in to check?
Personally every time I post to Facebook, it’s assumed that everyone will love my content, maybe you feel the same way too. More often than not, that balloon gets deflated really quickly, as there’s a lot of other rad people, doing well rad things too.. And I’m not even on Instagram!
Eventually, people will get woke.
Most likely you either A. already own an iPhone X or perhaps are looking to purchase one. With a 12MP camera built in it’s a powerful little tool, but for what? Do you constantly feel the need to update everyone to what you’re doing? Or do you take photos for your own amusement, to go through later?
Maybe you plan to tether the $999 camera to your wrist and capture all your radness in the mountains? Will you be streaming in real time? Heck GoPro and Twitter teamed up to create Periscope, which allows live streaming from your GoPro camera to an iPhone. When I first heard about this I cringed, it made me want to throw up on the spot. This is just what we need, a bunch of people out living in the moment, focusing on sharing the moment instead of living it.
At the end of the day we all need to remember to unplug from time to time. Maybe next time you’re pulling your camera out to capture some amazing moment or experience try this instead: Take a couple deep breaths, suck up all that life has to offer, implant that memory deep into your brain and then go out and make another memory for you, not the interweb..
oh and stop taking yourself so damn seriously. Happy New Years