No, you’re not dreaming, it really is 2015 and Snoop Dogg is still releasing new albums. After his recent reggae endeavor that some would have called a flop, Snoop is back in the studio to deliver an entirely new sound on his 13th album of his career. The latest album from Snoop titled Bush was executive produced by Pharrell Williams and while a new sound is definitely what the two create, it’s nothing of the same nature as their smash 2004 hit “Drop it like it’s Hot”.
This albums sound goes for a very funky and up-tempo sound in which Snoop does a large amount of singing rather than his more common rapping style. On the opening track, Snoop is accompanied by the legendary Stevie Wonder and the albums producer Pharrell for a very smooth California anthem that sets up the funky R &B sound the rest of the album consists of. This sound is created using a variety of different instruments mixed with Pharrell’s producing . Snoop manages to pull out some incredibly big names on the features list including Charlie Wilson, Gwen Stefanie, Kendrick Lamar, T.I, Rick Ross, and Stevie Wonder. If you are expecting to put on this album and hear Snoop Dogg Rapping you might be sadly disappointed, but there is definitely an appeal that many can connect with. The closest thing to a rap song on the album is the two songs that feature fellow rappers T.I on “Edibles” and Rick Ross with Kendrick Lamar on “I’m Ya Dogg”. The rest of the album is a retro 80’s funk vibe and Snoop Dogg testing how many different ways he can make his singing sound catchy and smooth. It’s not that this songs are bad in most cases, it just feels like a forced sound rather than something that comes easy for Snoop Dogg. Seeing as Snoop has always pushed the limit on creativity and artist freedom, it’s no surprise he decided to do another experimental sound on this album. In similar fashion to how his 2013 Reincarnated Reggae album turned out, some people will definitely be interested in the new sound and direction of snoop;however, others will be left confused as to what he was trying to accomplish.
The major flaw with this album is that sonically it is almost identical on all of the songs and this becomes monotonous on the ears. In retrospect the 41 minute album felt a lot longer than it should have because the sound and mood was never switched to gain the listeners attention back. The content in the songs is pretty much in the same situation as it becomes a repetitive cycle of Snoop going from track to track switching from songs about girls and songs about smoking weed. To be fair, Snoop has never made it easy to keep him in a box and has made it to a point in his long illustrious career, to where no one can or will try and tell him what to do. He is doing whatever he would like and even if sonically it doesn’t always mesh well with your ears you have to at least respect the man for stretching his creativity to its furthest reaches, even if it is sometimes a stretch too far.