I was recently in attendance at the final four days of the 2015 World Alpine Ski Championships in Beaver Creek, Colorado. This was the third time the Champs have been held in the Vail Valley but the first time since 1999. This was a big deal in the alpine ski racing world and the world’s best skiers would be there skiing and watching. Any coach, kid, parent or volunteer involved in local ski racing would be tuning in to the two weeklong event in the good old USA.
Brian Krill, United States Ski and Snowboard Association Club Management Director took the opportunity of an international audience to celebrate the over 400 ski clubs of our Nation. Krill initiated the first annual National Club Day in 2014 which was a parade of clubs from Vermont to Alaska and was a huge success. This year Krill went on location to the VAIL 2015 venue and rounded up as many club kids he could to make an impact on the big screen.
As the day rolled out Brian staged his mission. I would deliver the USSA prepared statements to the media booth with my media credentials and try and get a National Club Day cowbell to Mikaela Shriffrin as she sat in first place after the first run or to the press table for the international press conference. Brian would then settle in as cheerleader amongst the kids cheering in the crowd and position himself for National Club Day.
With those things in place the stage was set for what was to be a historical day in American alpine ski racing. Krill corralled Uncle E, the emcee for the entire event and did a live interview that fired up the crowd as much as I saw all weekend. He mentioned that there were more events going on in the US at all levels and wanted the world to know that snowsports are a National sport in the US.
He also was interviewed on Universal Sports:
As Club Development Manager, Krill’s mission is to focus on assisting member clubs as they strive to improve the athletic experience for all participants – athletes, parents, volunteers and administrators. Just as the profession of coaching has become increasingly more complex, demanding a broader base of knowledge and skills, so have the difficult challenges with running a club. The club is the center of the athlete preparation, training and competition progression. The club is responsible for recruiting, retaining and developing young people who acquire, refine and finally master skills essential to success as an alpine competitor.
See which resorts made out Top 10 list this year.
Overall the National Club Day was a huge success in promoting the participation of ski clubs and kids of all sizes and abilities to celebrate snowsports and our National heritage of playing and competing on the snow.