The Death of the Snowboard Boot?

Death of the Snowboard Boot

Transworld Business announced that Vans would not be delivering snowboard boots during the  2014/15 season.

Vans will continue to make snowboard boots however they will NOT be delivering boots to retailers this year. Vans changed the production factory that manufactures the companies snowboarding boots and will not able to get the new manufactures “up to speed” fast enough to deliver the quality of boots the Vans brand has been known for producing over the past 20 years.

Vans Kevin Casillo talks about the Vans Snowboard Boot line

Nike Snowboard Boots

And now rumors are floating around that Nike’s snowboarding division will be closing its doors after this season.

Can basketball shoe companies compete with skate/snow lifestyle brands? Is it authentic?

With a stacked team of pro’s supporting Nike including Olympic Slopestyle Gold Medalist Sage Kotsenburg, Nicolas Muller, Gigi Ruf, Halldor Helgason, and Danny Kass, the brand was making huge moves within the industry.

One thing that did catch me off guard with Nike Snowboarding was the fact the brand wasn’t exhibiting snowboard boots during the annual tradeshow in Denver. Instead, I met with the Nike Snowboard marketing team off-site at the Hotel Monaco to go over their snowboard boot line.

Was this foreshadowing on Nike’s part? Tradeshow booths are spendy, a hotel room and some cheep beers, not so much.

One question we may want to ask ourselves is should sneaker brands like Nike and adiddas be players in the snowboard industry? Or are they just trying to make money on the sport/lifestyle/industry?

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About the Author

Mike Hardaker
Mike Hardaker grew up surfing and snowboarding in Orange County and followed his love of surfing to Hawaii before eventually moving to the mountains to concentrate on snowboarding. When not on a board, Mike worked for Snowboarder and later oversaw TGR's online publication. He went on to found Mountain Weekly News where he is still CEO and Editor in Chief.

3 Comments on "The Death of the Snowboard Boot?"

  1. Nike dropped their pro cycling line but continued to make shoes for their sponsored riders until the end of their contract. So, I can see their reasoning. If sales are down in the category, cut costs, but still keep your name out there.

  2. Well, they just signed up a few heavy names for three more years, so I guess they must be canceling their program and let their pro’s ride in high tops

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