Reduce, Reuse, Recycle, you’re surely hip to these buzz words if you’ve been living in the 21st century. As the founder of the Mountain Weekly News, I take a passion in talking about gear that helps us to enjoy spending time in the great outdoors.
But what if we had the message of:
Perhaps it’s time to look at our buying decisions, is this piece of gear you’re researching something you really need to buy? (full disclosure: we do make commissions on sales via links to our partners REI, Backcountry, Evo and even Amazon.) I like to see affiliate sales, better yet we want to see people find the gear that is meant for them, something that will not only last but will help to contribute to your stoke indoors and out.
Recycling sounds good on paper, however, it’s broken at best. Here’s Patagonia’s take:
— Patagonia (@patagonia) September 9, 2019
I recently met Yvon Chouinard the founder of Patagonia. We talked about what it means to be green. He stated “I hate the word sustainability” and that there’s a ton of “Greenwashing” taking place in the outdoor industry and worldwide. Well stated, his new book even talks about the amount of energy output things take to make.
“We’ve made some big changes but we’ve made some dishearting discoveries also. One is that “sustainable manufacturing” is an oxymoron. It’s impossible to manufacture something without using more material and energy than the resulting final product. For instance, modern agriculture take 3,000 calories of fossil fuel to produce 1,000 calories of food.”
– From Some Stories Yvon Chouinard Lessons from the Edge of Sport and Business. Available as a neat hardcover coffee table book, or even as Kindle. It’s a great read, especially if you’re a rock climber.
But wait didn’t I just say consume less? We are in a loop that really the only way out is to look at our buying habits and our day to day impact on this earth.
Most likely recycling is going away, so what will you do to save the earth instead?