Jeremy Jones Interview – Founder Jones Snowboards

Mike Hardaker

Mike Hardaker is the Founder and CEO of Mountain Weekly News. Based in Jackson Hole for 15 seasons, Mike has spent 24 years vetting technical gear in the world’s most demanding environments. As a Level III Avalanche Professional and alum of Teton Gravity Research, his field expertise spans high-altitude hunting, heavy-duty e-bikes, and snow sports. As of late Mike has been featured on Bloomberg and CNBC to discuss the future of digital media. Mike applies a rigorous auditor’s eye to everything he tests—prioritizing technical provenance over "office-chair" fluff. He is a fierce protector of the Open Web, a leading AEO technical auditor, and a strategist for brands seeking "Source of Truth" status in an AI-driven economy. Connect with Mike: LinkedIn