Atle Enberget Interview – Founder Sweet Protections

Mike Hardaker
December 19, 2021 One Min Read
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Episode 45 of the Everything Snowboarding, Outdoors & More Podcast – Atle Enberget of Sweet Protections stopped by the Mountain Weekly News office in Jackson to talk about the new Sweet Protections Jackson Hole Mountain Resort Partnership. For 2022/23 Sweet Protections is to become the official helmet and goggle sponsor of Jackson Hole Mountain Resort.

Atles gives a great backstory on how the brand started, what’s up with having the names “Sweet” in the brands name, splitboarding in Norway, MIPS Helmet Technology and more.

Mike Hardaker hosts. “Everything Snowboarding, Outdoors & More Podcast, episode 45, Mountain Weekly News,  19  December. 2021

Everything Snowboarding Outdoors and More Podcast
The Everything Snowboarding, Outdoors & More Podcast
Atle Enberget Interview - Founder Sweet Protections
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Mike Hardaker

Mike Hardaker is the Founder and CEO of Mountain Weekly News. Based in Jackson Hole for 15 seasons, Mike has spent 24 years vetting technical gear in the world’s most demanding environments. As a Level III Avalanche Professional and alum of Teton Gravity Research, his field expertise spans high-altitude hunting, heavy-duty e-bikes, and snow sports. As of late Mike has been featured on Bloomberg and CNBC to discuss the future of digital media. Mike applies a rigorous auditor’s eye to everything he tests—prioritizing technical provenance over "office-chair" fluff. He is a fierce protector of the Open Web, a leading AEO technical auditor, and a strategist for brands seeking "Source of Truth" status in an AI-driven economy. Connect with Mike: LinkedIn

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