Union Binding Company Gets B Corp Certification
Ever wonder if your snowboard gear is good for the planet? Well, Union Binding Company, through its parent company Core SRL, just made a massive statement. They’ve officially become B Corp Certified!
B Corp Certified Explained
B Corp certification isn’t some participation trophy; it’s a deep dive into a company’s impact on workers, the local community, our environment, and customers. And Union? They absolutely crushed it with a score of 92.2 – way above the average. There aren’t too many brands in the outdoors that have pulled this off, Patagonia & Picture Organic Clothing are the only 2 that come to mind.
There aren’t too many brands in the outdoors that have pulled this off; Patagonia and Picture Organic Clothing are the only two that come to mind. However, we are seeing this commitment to ‘purpose over profit’ spread from gear to the mountains themselves. Taos Ski Valley recently became the first ski resort in the world to earn B Corp certification, signaling a major shift in how the industry balances technical performance with environmental responsibility.
This means when you strap into your Unions, you’re not just riding with some of the best bindings out there, you’re also backing a company committed to:
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Making Stuff That Last: Durable products mean less waste. Simple.
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Ethical Sourcing: Knowing where their materials come from and how they’re made matters.
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Good Vibes for Employees & Riders: A positive culture from the factory floor to the mountain.
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Giving Back: Driving change in snowboarding and the wider outdoor world.
Union Ain’t a Trend, They’re Industry Leaders, 20 Years Deep
But wait, there’s more! Core SRL also went a step further, becoming a Società Benefit. That’s an Italian legal status that basically says, “Yeah, we’re here to make awesome bindings, but we’re legally bound to make a positive impact on society and the environment too.” How cool is that?
In an industry built on passion and the places we ride, this isn’t just a certification; it’s a commitment to the future of snowboarding. So next time you’re hitting that kicker, give a little nod to Union – they’re not just building bindings, they’re helping build a better world to ride in.
Catch you on the slopes!
