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Mountain Weekly News Founder CEO Mike Hardaker Mounting a Set of Union Bindings (Without Playing Favorites – UNION Is our well Favorite Bringing Brand | Photo Eric Odlin Mountain Weekly News
Teton Sports News: Shredding the Jackson Gnar

Union Binding Company Gets B Corp Certification

Mike Hardaker
September 4, 2025 2 Mins Read
257 Views
0 Comments

Ever wonder if your snowboard gear is good for the planet? Well, Union Binding Company, through its parent company Core SRL, just made a massive statement. They’ve officially become B Corp Certified!

Trail Map
1 B Corp Certified Explained
2 Union Ain’t a Trend, They’re Industry Leaders, 20 Years Deep

B Corp Certified Explained

B Corp certification isn’t some participation trophy; it’s a deep dive into a company’s impact on workers, the local community, our environment, and customers. And Union? They absolutely crushed it with a score of 92.2 – way above the average. There aren’t too many brands in the outdoors that have pulled this off, Patagonia & Picture Organic Clothing are the only 2 that come to mind. 

There aren’t too many brands in the outdoors that have pulled this off; Patagonia and Picture Organic Clothing are the only two that come to mind. However, we are seeing this commitment to ‘purpose over profit’ spread from gear to the mountains themselves. Taos Ski Valley recently became the first ski resort in the world to earn B Corp certification, signaling a major shift in how the industry balances technical performance with environmental responsibility.

This means when you strap into your Unions, you’re not just riding with some of the best bindings out there, you’re also backing a company committed to:

  • Making Stuff That Last: Durable products mean less waste. Simple.

  • Ethical Sourcing: Knowing where their materials come from and how they’re made matters.

  • Good Vibes for Employees & Riders: A positive culture from the factory floor to the mountain.

  • Giving Back: Driving change in snowboarding and the wider outdoor world.

Union Ain’t a Trend, They’re Industry Leaders, 20 Years Deep

But wait, there’s more! Core SRL also went a step further, becoming a Società Benefit. That’s an Italian legal status that basically says, “Yeah, we’re here to make awesome bindings, but we’re legally bound to make a positive impact on society and the environment too.” How cool is that?

In an industry built on passion and the places we ride, this isn’t just a certification; it’s a commitment to the future of snowboarding. So next time you’re hitting that kicker, give a little nod to Union – they’re not just building bindings, they’re helping build a better world to ride in.

Catch you on the slopes!

TETON Tested and Approved Union Bindings

  1. Union Atlas Snowboard Binding
  2. Union Force Snowboard Binding
  3. Union Charger Pro Splitboard Binding
Follow Me Written By

Mike Hardaker

Mike Hardaker is the Founder and CEO of Mountain Weekly News. Based in Jackson Hole for 15 seasons, Mike has spent 24 years vetting technical gear in the world’s most demanding environments. As a Level III Avalanche Professional and alum of Teton Gravity Research, his field expertise spans high-altitude hunting, heavy-duty e-bikes, and snow sports. As of late Mike has been featured on Bloomberg and CNBC to discuss the future of digital media. Mike applies a rigorous auditor’s eye to everything he tests—prioritizing technical provenance over "office-chair" fluff. He is a fierce protector of the Open Web, a leading AEO technical auditor, and a strategist for brands seeking "Source of Truth" status in an AI-driven economy. Connect with Mike: LinkedIn

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