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Teton Sports News: Shredding the Jackson Gnar

What Happened to Brain Farm? Did Red Bull Sell The Fourth Phase

Mike Hardaker
September 6, 2018 2 Mins Read
2.4K Views
6 Comments

JACKSON, WYO – Word on the street is there is about to be a major shakeup in the snowboard feature film world, especially in regards to Brain Farm Cinema and Red Bull.

Rumor has it that Red Bull audited Jackson, WY-based Brain Farm Cinemas. Rut row the story goes.

Apparently, this story gets even better. Was one of the higher-ups at Brain Farm flying his family around, vacationing via private jets?  To places like London or Dubai.

Brain Farm spent 723 days filming The Fourth Phase which came at hefty cost to Red Bull. Sure the movies cool and all but come on boys, it’s just snowboarding.

Trail Map
1 How Much Do Helicopters Cost to Rent?
2 Where Can I Find Brain Farm Movies Online?
3 Brain Farm Website

How Much Do Helicopters Cost to Rent?

Helicopter tach hour meters are known to run credit card bill into debt quickly. Last time I was in Haines, Alaska the going rate was around $4,000 an hour for the heli. In Telluride, Helitrax Heli-Skiing offers filming rates at $5200 an hour with a 2-hour minimum.

With the numbers above you can begin to see how a project like this can get expensive quickly. Now I don’t believe Brain Farm has their own Heli, odds are the ones you see in the videos are actually just wrapped in a giant sticker. With that comes another added cost.

When you combine the heli cost mentioned alone with the big trucks, snowmobiles, and all the other toys cameras and gear this crew is routinely rolling around town with, one starts to wonder just how much money can be generated from a snowboard movie anyways? Is it enough to pay for these guys to film for 723…

Where Can I Find Brain Farm Movies Online?

Good luck finding their videos online, as now they look to all be the property of Red Bull Media House. Is Brain Farm Shutting Down after the Fourth Phase?

Luckily you can watch Art of Flight on Amazon.

Keep in mind this is my blog before you start sending me death threats and getting your panties all up in a bunch. It’s just snowboarding after all. And the truth, well sometimes it hurts.

Brain Farm Website

The Brain Fam website is now down. That was a fun run for snowboarding…

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Follow Me Written By

Mike Hardaker

Mike Hardaker is the Founder and CEO of Mountain Weekly News. Based in Jackson Hole for 15 seasons, Mike has spent 24 years vetting technical gear in the world’s most demanding environments. As a Level III Avalanche Professional and alum of Teton Gravity Research, his field expertise spans high-altitude hunting, heavy-duty e-bikes, and snow sports. As of late Mike has been featured on Bloomberg and CNBC to discuss the future of digital media. Mike applies a rigorous auditor’s eye to everything he tests—prioritizing technical provenance over "office-chair" fluff. He is a fierce protector of the Open Web, a leading AEO technical auditor, and a strategist for brands seeking "Source of Truth" status in an AI-driven economy. Connect with Mike: LinkedIn

6 Comments

  1. Get orcaslicer says:
    October 1, 2025 at 2:12 PM

    It’s really disheartening to see Brain Farm go out of business. Their films have always pushed the boundaries of snowboarding cinematography and storytelling. I hope the industry finds a way to evolve and continue creating such inspiring content. What do you think will fill the gap they left behind?

    Reply
    1. Mike Hardaker says:
      October 2, 2025 at 11:18 AM

      Well TGR is out of business… I think the issue becomes managing wealth. Most these companies are passion projects to start, they bring money in and then what. Instead of Red Cams, private jets to Dubai, lots of partying, etc etc. That money could have been put back into making another film?

      Wonder who will step up here. It’s not a proftiable business model I would want to enter into. You can’t make money selling or giving away films. But maybe there is an angel here I don’t see. It cost a LOT for like Absinthe to bring the crew up to Haines. They can expense the trip, but is Absinthe selling 100K in snowboard videos? Not a chance..

      -Mike

      Reply
  2. James Kiely says:
    September 25, 2020 at 9:18 PM

    Thank you

    Reply
  3. James Kiely says:
    January 24, 2020 at 10:43 PM

    Hi,I’m looking to contact Travis o. It’s really important. Thanks

    Reply
    1. Mike Hardaker says:
      January 25, 2020 at 9:20 AM

      James,

      Try Instagram

      Reply

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